The FIFA World Cup 2022 official poster was released on Wednesday at the Hamad International Airport in Doha, Qatar. This was the first poster of a series of posters to come as a World Cup tradition.
— FIFA World Cup (@FIFAWorldCup) June 15, 2022
The poster was unveiled by Bouthayna Al Muftah, a female Qatari artist. It depicts a football is high up above and the traditional Arab headwear being thrown up. It’s a symbol of celebration and fandom among all customs and culture.
“My main inspiration was the concept of collective memory,” said Al Muftah. “Most of my work focuses on past experiences, memories, tying them to the present and archiving them in a contemporary manner. I wanted the posters to follow this theme and tell the story of Qatar’s football culture.”
The FIFA World Cup 2022 will be the 22nd World Cup tournament and only 2nd time in Asia. The biggest football tournament on the planet will open its curtain on 21 November. The Final will be held on 18 December.
“The Official Poster for Qatar 2022 is an atmospheric reflection of Qatar’s artistic and football heritage. We are very proud of this beautiful series of posters that portray Qatar’s passion for football and shines a global spotlight on such a talented, female local artist,” said by the FIFA Marketing Director Jean-Francois Pathy.