A sponsor is a person or organization that financially supports another person or event in exchange for advertisement. They play a major role in any sports-related events. FIFA is not any different. As lots of famous brands often associate with their World Cup event.
The FIFA World Cup is very significant for every big brand. It is the largest and most influential quadrennial event with a gigantic amount of audience. Naturally, it is a very effective and lucrative international platform. In its previous iterations, FIFA has been sponsored by and partnered with some big brands such as Coca-Cola, Adidas, etc. This year is no different either.
FIFA has already published the event’s official sponsors and partners. Let’s look at the brands that are gearing up to be associated with the upcoming event.
Sponsors List of Qatar World Cup 2022
So far, eight companies worldwide have signed sponsorship deals with FIFA for the upcoming World Cup 2022 in Qatar. They are-
Chinese companies Wanda and Hisense were some of the first to sign sponsorship deals with FIFA. In 2022, VIVO became the third Chinese company affiliated with them. EdTech is the first Indian brand to partner with FIFA. Following them, India’s largest education technology provider BYJU became a sponsor for the World Cup. Also, Crypto.com, an international cryptocurrency exchange company based in Singapore, recently joined the list of sponsors for the upcoming event. McDonald’s and Budweiser are two food and beverage production brands partnered with FIFA for a long time.
Partners List of FIFA for Qatar World Cup 2022
FIFA World Cups are considered among the most influential marketing platforms. Every iteration of the tournament is viewed by millions of people worldwide. The FIFA committee often partners up with big brands to utilize their popularity for effective advertisement throughout the event.
FIFA has recently published its partners’ list for the upcoming World Cup 2022 in Qatar. They are –
- Wanda Group
- Qatar Airways
Coca-Cola is a long-running partner of FIFA. They first collaborated with FIFA in 1978. The second-longest affiliation FIFA has is with ADIDAS. The German multinational corporation is best known for its sports-related apparel. It has been related to FIFA for the past 50 years.
Hyundai and its independent subsidiary, KIA, are world-famous multinational automotive manufacturing corporations. They became associated with FIFA first in 1999 and have been related since. VISA partnered with FIFA in 2007 and is an integral factor of the event organizers as their major financial service provider.
Qatar Airways and QatarEnergy are the most recent addition to FIFA’s partners’ list. QatarEnergy is an energy company responsible for clean energy resource development. They advertise eco-friendly clean energy and LPG usage. Qatar Airways is the largest airline in the Middle East. It is also part of the host country. So, the company will play a vital role in the upcoming event.
- Related: 2022 FIFA World Cup Teams List