The US is currenting in the midst of a sports betting golden age, but this doesn’t truly illuminate the true extent of the digital gambling revolution currently taking place across the United States.
Although not every state has ascribed to this new ideology, over 30 states now allow their citizens to place sports bets online.
This number has increased dramatically over the last 20 years, rising from a mere handful to the majority. Subsequently, this has resulted in an eruption of new providers wanting in on the action.
Components of a Good Sportsbook
It’s not just the marquee names or platforms you’re looking for when you’re in the market for a new sports betting provider. While some of the top sportsbooks in the US are big names like BetMGM or Caesars, there are numerous smaller providers who are excelling in providing services and platforms that bring bettors from all across the US together.
All the best US sportsbooks have common themes and variables that help distinguish their platform as an imposing name in the industry, but just like any strong business, it’s about doing the basics well.
Sports Betting Range
A sportsbook with a large selection indirectly advertises the overall quality of their business. Having a wide range of options demonstrates that the standard and scope of the overall sportsbook are of great importance within their larger business model.
Usually, it will indicate that they also have many customer service agents available to help you. Specialist markets are a big profit spinner in sports betting.
For instance, Bet365 had a specialist market during the last World Cup that allowed bettors to place a bet on Kylian Mbappe to score a hat trick.
Many other providers didn’t offer a specialist market like this, but offering a range of strong derivatives can be the difference between bettors seeking out the service ahead of the rest of the competition.
Importance of Customer Service
As with any service industry, customer service speed and quality are vital to the business’s overall success. When customers have an exceptionally positive or bad service, they’re likelier to tell friends about it or post it on their social media page.
Excellent customer service can come in many forms, and in today’s current market, it’s more multi-faceted than ever, including:
- Live chat
- Social media responses
So long as a provider addresses your query quickly and efficiently, you’ll have no concerns.
Of the top providers we have explored, the two that consistently rank the highest for customer service response times are Bet365 and Caesars.
However, we’d also say there’s an honorable mention for BetRivers and ParlayParlay.
If you win a nice chunk of change on your sports bet, the next crucial step revolves around how fast you receive your money.
Sports betting companies understand that this is one of the most crucial elements of their site or mobile app. While it depends on your payment method, you still want to receive your cash quickly.
VISA, Mastercard, and PayPal remain the top three ways that people place their sports bets in the US, and the general payout time, depending on the amount can be anywhere between one and three days.
Ensuring you register with the site and verify your bank information and ID will expedite this process. However, if you look at online reviews or social media comments and find that the withdrawal speed is an issue, a sportsbook will have difficulty shaking this tag. It will drive customers to look elsewhere, just like any other business.
Social Media Reviews and Online Comments
While the most prominent names in sports betting will have already established a strong social media and digital presence, online reviews can often be the best way to explore their offer.
Although there has been a rise in fake online reviews and social media might not be where the world’s finest intellects all meet up and engage in intelligent debate, it can give you a basic idea of what a sportsbook does well and the areas where it needs to improve.
If you combine this point with some of the other factors we have raised, you’ll get a firm idea of some of the top sportsbooks for customers in the United States.
The Best US Sportsbooks: Our Verdict
We’ve already explored some of the top names. Although some smaller names in the US sportsbook industry are currently making waves, such as ClutchBet, Fluff, and OwnersBox, there is an elite bracket of sportsbooks that simply can’t be overlooked.
Bet365, BetMGM, and Caesars are still the top providers, and they’re at the precipice of the industry.
Not only do they command the most significant market share, but with such strong ties to many of the top sporting leagues in the US, they can flex their financial muscle to advertise and attract larger market shares when they become available due to the everchanging legislation.